This might sound familiar...

You eat a healthy breakfast (maybe some oats, a banana, a coffee).

By 10:30 AM, you're starving.

By 3 PM, you're reaching for something sweet or salty.

By dinner, you feel like you've "blown it" again.

Cravings. Energy crashes. Feeling constantly hungry (even when you're eating “healthy”).

It’s not your fault. It’s your hormones.

Here’s What Most Women Don’t Know

Your body isn't just running on calories. It’s run by hormones. When your meals are low in protein (especially at breakfast), you set off a cascade of blood sugar spikes and crashes.

• Wild hunger before lunch
• Intense cravings around 3 PM
• Mood swings or irritability (yep, that’s your blood sugar too)

In fact, research shows that high-protein breakfasts can reduce daily cravings by up to 60% and lower evening snacking by half.

Protein: The Missing Piece

Protein does more than “build muscle.” And no, it won't make you 'bulky' or 'too muscular.' That’s a myth.

Women simply don’t have the testosterone levels to build large muscle mass from protein alone.

What protein does help build is lean, toned muscle that supports a faster metabolism, better blood sugar control, and improved body composition.

• Slows digestion, keeping you fuller longer
• Stabilizes blood sugar and insulin levels
• Helps produce neurotransmitters like serotonin and dopamine
• Reduces ghrelin (your hunger hormone)

Why Most Protein Powders Don’t Work for Women

If you've tried a typical gym-style protein and ended up bloated, broken out, or with a weird aftertaste in your mouth—you’re not alone.

These protein powders are typically:

• Filled with gums, thickeners, or artificial sweeteners that irritate digestion
• Made from dairy or soy, which can cause hormonal disruption or digestive issues
• Designed for muscle gain, not daily wellness and hormone balance (ie. like most things in our patriarchal world they are designed by men for men!)

Why Protein Can Cause Bloating

Bloating is one of the most common complaints women report when trying protein powders and it’s not just in your head.

A 2022 survey found that over 40% of women stopped using protein supplements because of digestive discomfort or bloating.

This bloating is because of:

• Gums and Thickeners: Can ferment in the gut and lead to gas and bloating
• Artificial Sweeteners: Sugar alcohols are poorly absorbed and can trigger bloating
• Dairy Proteins: Whey and casein can be hard to digest for many women
• Low Digestibility: Poor bioavailability can lead to excess gas

Meet FloFit: A Bloat-Free Protein Designed for Women

FloFit was created by a clinical nutritionist to help women feel full, energized, and balanced throughout the day, without the bloat. It contains:

• 20g of plant-based protein (organic pea, pumpkin, and chia seed protein). This blend is designed to be gentle on the gut as well as supporting balanced hormones like excess androgens.
• Cinnamon + MCT to stabilize blood sugar and boost energy
• Digestive enzymes to reduce bloating
• No gums, dairy, soy, or artificial junk

What Women Are Saying

Ready to Stop the Craving + Bloating Cycle?

It’s not your willpower—it’s your blood sugar and digestion. Fuel your body with the right protein, and everything else starts to feel easier.

👉 Try FloFit Today

Make one small change that supports your energy, hormones, and gut health.

References

1. Leidy HJ et al. (2013). The role of protein in weight loss and maintenance. Am J Clin Nutr. 97(6):1284S-1289S.

2. Phillips SM et al. (2016). Protein "requirements" beyond the RDA: implications for optimizing health. Appl Physiol Nutr Metab. 41(5):565–572.

3. Weigle DS et al. (2005). A high-protein diet induces sustained reductions in appetite, ad libitum caloric intake, and body weight. Am J Clin Nutr. 82(1):41–48.

4. Paddon-Jones D et al. (2008). Protein and healthy aging. Am J Clin Nutr. 87(5):1562S–1566S.

5. Westerterp-Plantenga MS et al. (2009). High protein intake sustains weight maintenance. Int J Obes (Lond). 33(12):1211–1217.

6. Mikkelsen PB et al. (2000). Effect of 3 weeks of high-protein vs. high-carbohydrate diets on energy expenditure and substrate oxidation. Am J Clin Nutr. 72(3):664–671.

7. Smith GI et al. (2015). Dietary protein: an essential nutrient for skeletal muscle health in older adults. J Am Med Dir Assoc. 16(6):540–546.

8. Layman DK et al. (2005). Protein quantity and quality at meals stimulates muscle protein synthesis. J Nutr. 135(3):816S–821S.

9. Banaszek A et al. (2019). The effects of consuming different protein supplements on indices of body composition and performance. J Int Soc Sports Nutr. 16(1):38.

10. Gwin JA et al. (2022). Gastrointestinal effects of protein supplements: a survey of adult women. Nutrition Reviews. [Pending Publication]